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GTM International Consulting |
GTM is an
international consulting firm headquartered in Hong Kong, helps organizations
prepare for and manage the unexpected by offering strategic crisis
management planning and related consulting services.
Go-to-market strategy to assess the effectiveness of your current marketing and sales capabilities; to identify the areas most in need of attention ; to improve your commercial activities and to achieve competitive advantage.
Engagement Event Marketing Through
event marketing to encourage consumers/end-users to take an active part
in their life cycle of a product or service and engaged in the event /
campaign beyond merely watching, hearing and reading a message. Scope :
Active, integrated , engaging event campaign by using multi media
integrated into part of your customers’ lives. Data
Analytics Knowing
your customers is the key to success. Segmentation analysis will help
you by identifying what the business wants to know about your customers
and how customer insight could make business decisions more effective.
Scope:
build a segmentation based on spend alone is not enough, but base it on
the behaviours that drive the spend. |
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